Revealing the rhetoric, theology, and history that lie behind every successful public plea for forgiveness, The Art of the Public Grovel will interest anyone who has ever wondered why Clinton is still popular while Bakker fell out of public view, Ted Kennedy never got to be president, and Law moved to Rome.

Those who master the form–Bill Clinton, Jimmy Swaggart, David Vitter, and Ted Haggard–have a chance of surviving and even thriving, while those who don’t–Ted Kennedy, Jim Bakker, Cardinal Bernard Law, Mark Foley, and Eliot Spitzer–will never really recover. She shows how Protestant revivalism, group psychotherapy, and the advent of talk TV combined to turn evangelical-style confession into a mainstream secular rite. In this fascinating and important history of public confession in modern America, Bauer explains why and how a type of confession that first arose among nineteenth-century evangelicals has today become the required form for any successful public admission of wrongdoing–even when the wrongdoer has no connection with evangelicalism and the context is thoroughly secular. Admit your sins carefully, using the essential elements of an evangelical confession identified by Susan Wise Bauer in The Art of the Public Grovel, and you, like Bill Clinton, just might survive.

Whether you are a politician caught carrying on with an intern or a minister photographed with a prostitute, discovery does not necessarily spell the end of your public career.

Ancient Times by Susan Wise Bauer